Superwomen By Prachi Garg | Book Review
Superwomen by Prachi Garg was first published in January of 2016 by Srishti Publishers and Distributors.
In a nation that reveres women as goddesses of wealth, knowledge, power and infinite energy, there are a few who have gone on to prove why. Not only have they carved a niche for their talent, but have also inspired and empowered many others in the process.
Their innovative ventures encompass a varied range of services in social to retail/ e-tail to educational to sustainability genres – from supporting victims of acid attacks, to providing free skin care solutions; from online retail of lingerie, handmade bags and fashion accessories, to eco-friendly products of everyday utility; from pet care products, to quirky merchandise; from empowering folk artists, to providing clinical assistance to those going through tough times; from image consulting to house hunting; from arty solutions, to innovative marketing and corporate communication; from creating happy readers to making religious ceremonies simpler – these entrepreneurs have opened avenues formerly unexplored.”
In a socio-economic environment made up of innovation, budding entrepreneurs, and startups; Prachi Garg’s book has brought a much-needed perspective. All businesses start with an idea or inspiration that the entrepreneur wants to develop and monetize. However, most of us are only concerned with the success stories and not the hard work and struggle that comes with this territory.
The book, Superwomen, illuminates the business journeys of twenty successful Indian female entrepreneurs. It does not simply highlight the successes but also talks at length about the hardships, and obstacles that go into the process of setting up a business. Prachi Garg has picked twenty unique and strongwilled individuals who have brought about a new generation of innovation.
The entrepreneurs featured in Superwomen have had to conquer not only the business circles but also domestic ones. The aptly named Superwomen have had to do it all with or without external support. These are inspiring stories of innovative ventures taken on by motivated women. It is a fascinating endeavor to document the stories of the Superwomen. At the end of the day, many of us want to achieve what they have, we have the drive they have and all of us can definitely benefit from learning from those who have been there and have been triumphant.
The author of Superwomen, Prachi Garg has a uniquely accurate perspective on this subject. She is a successful business owner herself and is distinctly aware of the hard work and persistence it takes to build something from scratch. She started www.ghoomophiro.com, an enterprise where the team organizes corporate tours based on the customers’ requirements, budget and provides them the bouquet of options. This initiative was taken up by her during college days.
I would like to thank the author, Prachi Garg, for providing me with a copy of Superwomen for reviewing. Reading it was an absolute joy.
Have you read Superwomen? What did you think? If you would like to see a review of any book, please comment below.
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